Manolo Blahnik to open Japan, Singapore, Malaysia stores

Footwear label Manolo Blahnik is expanding operations in Asia through a new distribution and retail partnership with Bluebell Group.


Manolo Blahnik plans expansion into Asian markets

With the help of the luxury importer, Manolo Blahnik plans to open its first shop-in-shop in Singapore, Japan and Malaysia this fall.

Initially, Bluebell Group will help Manolo Blahnik to launch its first shop-in-shop in the Japanese market’s leading department stores. A flagship store in Tokyo will then open in 2017.

Under the agreement, Bluebell will assist with the brand's current 41 points-of-sale in Japan. The Japanese locations will be added to Manolo Blahnik’s existing 290 points-of-sale across 33 countries. 

In Malaysia, a ​1,022-square-foot store will bow within the Pavilion Mall in Kuala Lumpur. Meanwhile, in Singapore, the Manolo Blahnik shop-in-shop - currently operating at Takashimaya - will
be run by Bluebell Singapore. It will undergo renovations later this year.

“Manolo Blahnik is a global brand but with comparatively small distribution in Japan, Malaysia and Singapore," said Kristina Blahnik, CEO of Manolo Blahnik International, in a statement. 

"With Bluebell now as our partners we are excited about exploring and building the business in these regions and further territories."

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