×
3 068
Fashion Jobs
NIKE
Marketplace Operations Manager - Strategic Partners
Vast · Hilversum
NIKE
Brand Creative Project Manager (s) Junior/Mid & Senior Level
Vast · Hilversum
NIKE
Ethics & Compliance Manager, Goal And Operations Emea
Vast · Hilversum
NIKE
Ethics & Compliance Manager, Marketplace Emea
Vast · Hilversum
NIKE
Regional Director, Ethics & Compliance, Emea
Vast · Hilversum
NIKE
Marketplace Operations Development Manager
Vast · Hilversum
HTNK
E-Commerce & Online Marketing Manager
Vast · AMSTERDAM
NIKE
Emea Hire to Retire Accounting Manager
Vast · Hilversum
NIKE
Senior Emea Nike Stores Merchandise Financial Planner
Vast · Hilversum
NIKE
Emea Business Planning Specialist (Workplace, Design & Connectivity)
Vast · Hilversum
HTNK
Finance Manager
Vast · AMSTERDAM
HTNK
Strategic Account Manager - Fashion
Vast · AMSTERDAM
NIKE
Product Manager Operations i&a
Vast · Hilversum
ADIDAS
Manager Brand Partner Integration - Global Sports Marketing
Vast · Amsterdam
ADIDAS
Senior Manager Brand Partner Integration - Global Sports Marketing
Vast · Amsterdam
ADIDAS
Director Brand Partner Integration - Global Sports Marketing
Vast · Amsterdam
ADIDAS
Senior Manager Partnership Marketing Europe
Vast · Amsterdam
RITUALS
Junior Product Manager - Gift Packaging
Vast · Amsterdam
HTNK
Sales Manager Textiles
Vast · AMSTERDAM
ADIDAS
Senior Manager Global Media Investments & Operations
Vast · Amsterdam
NEW BALANCE
Business Solutions Manager Emea
Vast · Amsterdam
NIKE
Emea Connected Marketplace Operations Manager
Vast · Hilversum
Translated by
Isabelle Crossley
Published
Oct 20, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lanvin unveils spring/summer 2021 collection in Shanghai

Translated by
Isabelle Crossley
Published
Oct 20, 2020

This season, Lanvin eschewed the Parisian runway to present its latest collection with a grandiose showcase in Shanghai. The brand, which was acquired by Chinese business Fosun Fashion Group in 2018, appears to be working on strengthening its ties with China through a spring/ summer 2021 collection that was a strong tribute to Chinese culture and fashion.


Lanvin, spring/ summer 2021 - DR


Notably, since the beginning of autumn, the oldest of the French couture houses has been led by two general managers,  Arnaud Bazin and Grace Zhao who work in tandem, with the latter in charge of the Asia Pacific region. The choice of Shanghai for the runway show and the cast made up of many Asian models could therefore mark a new chapter for the brand with a strategy more orientated towards Asia.
 
The runway show was held on Saturday evening in front of 700 guests in the Yu garden in the heart of the historical area of Shanghai. The show took place at the foot of a pagoda, and the brand name ‘Lanvin’ was illuminated along with the stone footbridges which span the ponds in the ‘garden of happiness’. Lanvin’s creative director Bruno Sialelli imagined a highly elegant wardrobe that oscillates between Parisian chic and eastern refinement, where silks and satins have pride of place. “The influence of Chinese culture on the art and fashion of the 1920s is a fundamental source of inspiration for this show,” said the brand.

Umbrellas were transformed into floral Chinese parasols. Prints and embroidery were inspired by Art Deco lacquer panels of decorator Jean Dunand, who was a great friend of brand founder Jeanne Lanvin, and took on the appearance of old prints. Gilding on a turquoise moiré bouffant top brought to mind the traditional outfits of the Celestial Empire. Gold made numerous appearances in the collection, looking both sober and precious, and sparkling details were also presented in many forms including rhinestones, luminous embroidery, crystals, and golden detailing.


Lanvin's signature dress reimagined by Bruno Sialelli - DR


The collection’s silhouettes are sensual and drape across the body. Men were dressed in three piece suits and looser ensembles and women were dressed in entirely elegant ensembles ,whether  a leather suit, a cocktail dress, or an embroidered cardigan over a printed veil skirt. The Lanvin couple also had several identical garments for him and for her.
 
As always, Sialelli drew on the archives of the couture house, reinterpreting its design codes, in particular its richest period in the 1920s. The decorative knot, dear to the heart of the brand’s founder, was also found prominently embroidered in sparkling stones under the neckline of a cardigan or at the waist of a ruffled midi-length dress. The designer also reworked the brand’s signature garment, a stylish dress with a loose skirt and tightened at the waist, with flared volumes which he also used for mini-dresses and for shorter and longer coats with large lapels. 
 

Copyright © 2021 FashionNetwork.com All rights reserved.