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Jan 24, 2019
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L’Oréal USA names Nathalie Gerschtein as president of consumer products division

Published
Jan 24, 2019

L’Oréal USA has named Nathalie Gerschtein as president of its consumer products division, effective March 1, 2019.


Nathalie Gerschtein, new president of the consumer products division of L’Oréal USA. - Via L'Oreal


She succeeds Michel Brousset as he departs to pursue personal entrepreneurial activities outside of the company, according to a company press statement.  

Gerschtein joined L’Oréal USA in June 2018 as president of Maybelline New York, Garnier and Essie. However, she has been with the L’Oréal Group for 17 years, having begun her career in the company's French division.   

During her time with the company, Gerschtein has held several key positions within L’Oréal’s consumer products division, including marketing director of Europe for Garnier, general manager of Garnier India, and CEO of L'Oréal Thailand, Laos, Cambodia. 

"[Gerschtein's] business acumen and vast experience within the consumer products division will be a critical asset in driving strong acceleration of our omni-channel strategy," said Frédéric Rozé, president and chief executive officer of L’Oréal USA and executive vice president of the Americas zone.

"Her expertise in e-commerce, her vision to reinvent the in-store environment and her deep knowledge of the very strategic skincare category make [her] the perfect candidate to realize the modern, strategic direction of the Consumer Products Division in the U.S," he added

Alanna McDonald, who currently serves as the president of L’Oréal's Canadian consumer products division, will succeed Gerschtein as president of Maybelline New York, Garnier and Essie. 

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