Korea's Too Cool For School expands across France

today Sep 2, 2016
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South Korean cosmetics brand Too Cool For School is marking the start of a new academic year with a 40-store French expansion in partnership with upmarket retailer Galeries Lafayette.

Too Cool For School is now looking to Europe and the US©Too Cool For School

The international French retail group, which is especially well known for its flagship store in Paris, has upwards of 50 Galeries Lafayette locations throughout France, and also owns and operates fellow department store Bazar de l'Hôtel de Ville (BHV).

After stocking Too Cool For School goods at its Galeries Lafayette Montpellier and BHV Marais (Paris) stores in 2016, the brand will be made available in 40 stores across the country, according to a report in WWD.

The wider French opening is part of Too Cool For School's expansion plans across Europe and the United States, the Korean company says, after having established itself in Hong Kong, Japan, Thailand, Taiwan, the Philippines, China and elsewhere.

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