Kim Jones to collaborate with NikeLab

NikeLab has added a third name to its 2016 trophy room. This March, the US brand launched a pair of sneakers and a training apparel line signed by Riccardo Tisci, then offered to Balmain's Creative Director Olivier Rousteing the opportunity for a first capsule collection in gold and black at the end of May.


Kim Jones (Louis Vuitton - Autumn/Winter 2016 - Menswear - Paris) - © PixelFormula

Now it is the turn of Kim Jones, Creative Director of Louis Vuitton: the designer has recently announced on his Instagram account a future partnership with the Swoosh, a boost to Nike's desired creative-sportswear positioning.

According to the two parties, the collaboration's content is to be revealed at the end of July.
 

Translated by Nicola Mira

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