Kate Spade appoints Nike alum as new CMO
NYC-based luxury fashion house Kate Spade New York announced on Tuesday that it has named Jenny Campbell as its new chief marketing officer, effective November 9, 2020.
In her new position, Campbell takes responsibility for all aspects of brand marketing. She will focus on direct-to-consumer strategy and engagement, as well as digital community building, in order to develop marketing strategies that will help the company achieve long-term success.
She will oversee Kate Spade’s marketing strategy, brand creative, digital marketing and public relations teams.
With more than two decades of marketing experience, Campbell most recently served as CMO for dating app Tinder. Prior to this, she spent more than seven years at American sportswear giant Nike, working in global marketing for Nike Women’s, brand innovation and in the tech space of Nike+.
She has also served in leadership roles at renowned advertising agencies Wieden+Kennedy and 72andSunny.
“With her digital expertise, culture and community-driven mindset, and in-depth understanding of our customer base, Jenny will be a force in driving the brand and organization forward on our strategic roadmap,” said Kate Spade New York CEO Liz Fraser in a release.
“Kate Spade New York is a brand that is synonymous with joy, and one that I have long admired for its spirited and welcoming approach to style, celebration of confident women and ability to creatively innovate season after season,” added Campbell.
“This has been a pivotal year for the brand – from consumer communication, to launching product, to social innovation, and we are invigorated by the opportunity presented right now in our industry to take a fresh look at the way we, as Kate Spade, create, market and sustain momentum,” she concluded.
Campbell is the latest addition to the Kate Spade leadership team following the appointment of Michele Parsons as SVP and chief merchant in May of this year.
Parsons joined the brand from Club Monaco, having previously held top merchandising positions at J.Crew, Tommy Hilfiger, Liz Claiborne, FullBeauty Brands and Coach. At Kate Spade, she is responsible for global merchandising and plays a key role in driving product strategy.
Kate Spade has been owned by New York-based luxury group Tapestry since 2017 and contributed $1.15 billion in sales to the company’s annual revenues in the fiscal year ended June 27, 2020.
Tapestry, which also owns the Coach and Stuart Weitzman brands, reported total annual net sales of $4.96 billion, down from $6.03 billion in the previous year. This decline was largely due to the negative impact of the Covid-19 pandemic.
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