Julia Hafstrom is the face of the new Blumarine campaign

The Italian fashion label has turned to in-demand model Julia Hafstrom for its Autumn/Winter 2016-17 campaign, offering a glimpse of its latest ready-to-wear and accessories collection.

Blumarine commissioned the new season's campaign photo-shoot to the renowned duo of Inez van Lamsweerde & Vinoodh Matadin, who managed to capture the essence of the Autumn/Winter 2016-17 collection.

The atmosphere in the pictures is soft and understated, contrasting with the ready-to-wear brand's iconic motifs. The set consisted of a room with pastel-coloured walls, furnished simply with an armchair.

Blumarine's intention was to present a seductive, nonchalant and highly feminine woman, embodied by Julia Hafstrom, who revealed a personality by turns strong, fragile, romantic and sensual.

The Swede is currently one of the world's top models. In recent months, she starred in the cruise collections by Dior and Louis Vuitton, and in the Autumn/Winter 2016 shows for Louis Vuitton, Galliano, Paco Rabanne, Chloé and Missoni, to name but a few labels.