Jott to pass the 200 store-mark worldwide
The Marseille-based brand, founded in 2010 by Nicolas and Mathieu Gourdikian, says that in two years it has doubled its turnover, without revealing the amount. This rapid growth is mostly due to L Catterton's investments in Birkenstock, Ganni, Etro and others. L Catterton took ownership of Jott in January 2021.
Numerous shop openings have been organized, which will enable the network of this down jacket specialist to reach the 200-points-of-sale mark this November, with the opening of its first flagship in London.
In France, where it has a total of 126 units, Jott has already opened 28 new stores in 2022, and plans to open seven more by the end of the year. It has especially stepped up the pace in Paris, with a flagship on Rue du Four, opened in July, as well as three other facilities in Ternes, the Marais and Rivoli, as well as two corners at Galeries Lafayette Haussmann.
On the export front, the brand will have a network of 60 shops in nine countries and 1,500 multi-brand corners in 25 markets by the end of 2022. Six subsidiaries have been created to support this desire for expansion, in the United Kingdom, but also in Switzerland, Germany, the Benelux countries, Spain and Portugal. China is also a future opportunity for Jott, where there will be 23 stores by the end of 2022 in Shanghai, Beijing, Chongqing and other areas.
The company managed by Didier Lalance has also relied on digital technology to grow, with online sales that it claims have increased by five times in two years. A new web platform was launched last June.
"The aim is to capitalize on the brand's keys to success, to extend them to other categories and to conquer the market for essentials in France and internationally," the company summarized in a statement.
It is therefore preparing to diversify and upgrade its offer. Its leitmotiv?
"To put creativity at the service of functionality to offer elegant, colorful and timeless everyday products." This autumn 2022, different cuts have been proposed, as well as a new range of fleeces. In 2023, the brand will introduce more sustainable materials in its collections, such as organic cotton and recycled polyester.
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