Joe Browns to launch on Ideal World shopping channel

By

Sandra Halliday

Published
Sep 12, 2019

Lifestyle retailer Joe Browns said on Thursday that it has added a new distribution channel and will be appearing on the Ideal World shopping channel from September 13.

The partnership should introduce the brand into millions more UK homes with Ideal Shopping Direct Limited being one of the UK’s top multi-channel home shopping retailers, selling via TV channels and the internet.

The Joe Browns offer that it’s carrying will be fairly expansive with a selection of 188 of the brand’s items, of which 16 will feature on the first live show, airing between 15:00 and 17:00 on Friday.

The company has an inclusive approach to the channels it’s available in having started as a mail order brand in 1998, later moving into web sales and then opening its own stores. Its first store debuted in 2017 and it opened a second in the summer.

This has helped it turn in impressive growth in recent years with a succession of double-digit sales advances. 

Jamie Martin, Chief Executive of Ideal Shopping Direct, said: “Apart from having a personal admiration of Joe Browns products and their story so far, I feel that our customers will really benefit from having Joe Browns range of clothes and homeware goods showcased to them on our new high definition platform. “We’ve invested in a bespoke set for Joe Browns as their distinct and unique style is one that we wanted to immerse our viewers in.”