Hennes & Mauritz AB (H&M), will be opening their first store in Bulgaria during March 2012. The store will be located at The Mall, a shopping centre located in the capital city of Sofia.

H&M store in Hollywood (photo by H&M)

The store will be a full concept store and will cover a retail area of around 2,200 square meters, distributed on two sales floors.

“We see this as a natural step in our expansion strategy; to now be able to offer our customers in Bulgaria a chance to buy fashion and quality at the best price. We see great potential for expansion in the country,” says Karl-Johan Persson, CEO at H&M.