Feb 7, 2020
GabiFresh, Mama Cax and Veronica Pome'e star in new Swimsuits for All campaign
Feb 7, 2020
Fashion influencer GabiFresh has unveiled her latest swimwear collection for Swimsuits for All.
The plus-size style designer and blogger (real name Gabi Gregg) has joined forces with the size-inclusive swimwear label for an eight-piece Resort 2020 swim collection that runs in sizes 10-26 and celebrates fearless, confident women.
A safari-themed campaign featuring GabiFresh, the late amputee model and activist Mama Cax, and the model Veronica Pome'e, drives home this point. Shot by the photographer Ben Watts against the backdrop of California's Yucca Valley, the images see the trio striking poses in one pieces and bikinis in bold colors and wild animal points.
"Each of us has accomplished something we once thought was impossible," said GabiFresh in a statement. "We stand together in this campaign and hope to represent unapologetic passion, energy, and determination."
Haitian-American Mama Cax (real name Cacsmy Brutus) passed away suddenly in December. "Swimsuits For All hopes this new campaign will honor Mama Cax's memory and the issues for which she championed," the brand wrote in a statement.
"While the brand and entire team that worked on the shoot are deeply saddened by her sudden loss, we hope these images from one of her final projects will bring joy to those she knew. Her energy, passion, and unwavering positivity are just a few of the qualities the brand sought to convey with this new campaign."
Sharing a campaign image of herself and the model with her 733,000 Instagram followers, GabiFresh wrote: "Mama Cax was a powerhouse. An inspiring, beautiful light with the most positive energy. I am beyond grateful that I was lucky enough to spend this day with her. May her legacy live on in this campaign and the rest of her groundbreaking work."
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