Oct 28, 2015
Forever 21 set to conquer the Latin American market
Oct 28, 2015
Three years into its launch in Latin America, the American brand has secured almost 70 stores across the continent. Now it is further expanding its presence with the opening of a new location in Sorocaba, Brazil on November 7.
With the new location, Forever 21 will reach nearly 70 shops in the continent and 21 sites in Brazil - a retail push that will make Forever 21 the largest fashion chain in Latin America.
The American apparel label, headquartered in Los Angeles, has also set its eyes on Mexico, expanding its already large retail presence there with four new sites in the past three months. Mexican consumers are also the only Latin American shoppers who can buy Forever 21 online.
Chile is also a key market for the label, with six shops, while Columbia boasts 5 locations and Costa Rica 4. The retailer has also confirmed the opening of a 3,500 m² flagship store in Peru launching soon.
In addition to its key markets, the company has opened retail points in
Ecuador, Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Uruguay.
The label, founded in 1984, plans on having 100 stores in Latin America by the end of 2020, and 700 worldwide, as it aims to become a global retail force.
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