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AFP-Relaxnews
Published
Sep 15, 2015
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First design out from Rihanna Puma collection

By
AFP-Relaxnews
Published
Sep 15, 2015

Sports wear manufacturer Puma has unveiled the first fruits of a collaboration with Barbadian singer Rihanna and her Fenty label.

A Puma Creeper in black and white colorway, part of the Puma by Rihanna Collection ©PUMA- Rihanna


Leading the Puma By Rihanna Collection is the Puma Creeper, which remixes the classic Puma Suede design "with a little bit punk and a little bit rebel."

Musician and record producer Travi$ Scott was a creative director for the Puma Creeper photo shoot.

A limited edition Creeper was made available September 14 with a global rollout from September 18.

Early sales are taking place at a Bowery Street pop-up in New York, September 15-17.

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