By
Sarah Ahssen
Sarah Ahssen
Published
Mar 16, 2015
Mar 16, 2015
First Puma Lab in Europe
By
Sarah Ahssen
Sarah Ahssen
Published
Mar 16, 2015
Mar 16, 2015
Puma and Foot Locker have opened the first European Puma Lab in Europe. The 650 square foot shop-in-shop located in the Foot Locker store at the intersection of via Torino and via Speronari offers a premium product range of Puma footwear and apparel featuring limited editions and exclusives.
The Puma Lab will offer new colours nearly once a month and will receive new collections every 8 to 12 weeks.
First launched in the US, Puma has about one hundred Puma Labs in Foot Locker locations.
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