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Published
Jun 17, 2016
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Fashion network Anatwine raises $12 million to accelerate growth

Published
Jun 17, 2016

Cheltenham-based fashion network Anatwine has raised $12 million in its latest fundraising effort to back its technological innovation in the online fashion, apparel and sportswear environment.


Anatwine


Anatwine is a technology and services company that integrates leading fashion and apparel brands with online fashion retailers globally to collaboratively increase customer loyalty, revenue and profits.

The client list includes Zalando, Harvey Nichols, Tmall, House of Fraser, Adidas, Next and Supergroup.

The latest investment in Anatwine is a result of the company's annual like-for-like revenue growth of 421%; with current growth at 44% month-on-month increase in sales.

Sir Terence Leahy, ex-CEO, Tesco and Non-Executive Director, Anatwine, comments: "Anatwine is transforming the fashion, apparel and sportswear retail model across the world and the latest funding is testament to that. The work that Anatwine is doing is truly phenomenal when you look at the way they are helping brands and retailers to forecast increases in revenue of hundreds of millions of pounds."

The company was founded in 2013 by online retail pioneer Chris Griffin. Three months ago, the business launched a US-based office, which has helped build a pipeline of 40 of the biggest US retailers and brands.

With the funding, Anatwine plans to rapidly expand its capabilities and its technical offering internationally. At least 100 additional 100 fashion, apparel and sportswear retailers and brands are expected to sign for the network in the coming 12 months.

As part of the funding closure, German-based Zalando has increased its minority shareholding in Anatwine.

David Schneider, Co-founder and Co-CEO of Zalando, comments: " Our joint vision is to enable the digital business strategy of brand partners, to connect all the stock available and to create a relevant experience for customers. The deepening of our strategic partnership will see both our companies accelerate their individual growth strategies."

Chris Griffin, Founder of Anatwine, said: “We have so far seen tremendous growth and huge revenue increases for the brands and retailers we are working with. The latest funding will only help to drive this forward further, allowing us to build on the technological innovations and capabilities we currently offer and achieve our overall objective of providing the consumer with the right stock at the right time, always." 

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