Elizabeth Arden taps Sui He as brand ambassador
Elizabeth Arden named top supermodel and actress Sui He as its latest global brand ambassador.
The top Asian model has been snapped up by the prestige beauty brand to act as its ambassador in the company's skincare category.
In her new role, Sui will act as the face of Elizabeth Arden in a series of upcoming campaigns with a focus on Elizabeth Arden's strategy within the Asia market. With a strong global presence, she will also help raise awareness of the brand's skincare franchises.
"I am a beauty lover at heart and have always been a fan of the Elizabeth Arden brand," said Sui He. "I am proud to partner with such a heritage brand and am excited to share their innovations and rich history with women everywhere.”
"Sui's effortless sophistication and natural beauty leaves the world enamored," said Ava Huang, global general manager, Elizabeth Arden.
"Her confidence and drive coupled with her warmth and intelligence align seamlessly with Elizabeth Arden's brand values, making her the perfect woman to represent the brand, continuing to uphold our founder's legacy of empowering women and providing them with luxurious, high-performing innovation."
Sui is one of the top Asian models, who has most recently gained global recognition on and off the runways. She was the first Asian model ever to open an American designer's show, for Ralph Lauren's Fall/Winter 2011 collection, and the second model of Chinese descent to appear in a Victoria's Secret Fashion Show.
The long list of designers she has walked for include Chanel, Tom Ford, Dior, Hermes, Lanvin, and Alexander McQueen, to name a few. She has also appeared in top films and TV shows, including Legend Of The Naga Pearls, Pegasus, Silent Separation and more.
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