Elie Saab opens New York flagship
Following a recent store opening in London and two store openings in Paris, Elie Saab is pursuing its retail expansion. The luxury brand by the Lebanese designer is going overseas with the inauguration of a new flagship store at 860 Madison Avenue, in New York.
The 225-square-meter boutique was built with the same décor setting introduced in July 2015 with the inauguration of Elie Saab’s boutique on avenue George V, in Paris. It features four large windows and consists of two floors, according to project plans from the architecture firm RDAI.
The décor is characterized by mirror polished stainless steel walls and marble floors. The first floor houses its ready-to-wear collections, a private lounge and fitting rooms.
“The opening of this boutique strengthens the brand’s position in North America, which is currently available, among others, at Saks, Bergdorf Goodman and Neiman Marcus, by offering a diverse selection of ready-to-wear items and accessories,” said the brand in a news statement.
Elie Saab is currently sold via 160 multiband stores and 13 corporate store locations. The brand recently expanded its offerings with the introduction of a bridal collection, as well as a collection of sunglasses. Meanwhile, the launch of the brand’s second perfume with Shiseido is expected next fall.
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