El Ganso launches first fragrances for women with Perfumes y Diseño
El Ganso has upped the ante in its fragrance division, launching its first two perfumes for women developed in collaboration with Perfumes y Diseño.
Dubbed 'Señorita Mon Amour' and 'Ciao Bella', the fragrances are inspired by Paris and Rome. respectively. The former produces a floral and fruity scent, while the latter emits a citrusy and floral aroma.
The two fragrances packaged in retro-inspired pink boxes will soon be distributed in El Ganso stores and via its online channel in Spain and abroad. Sales will soon be extended to select multi-brand perfume stores.
“Our five men's fragrances have reported excellent results in the domestic and international markets. At a time when we want to strengthen the women's line once again, both internally and through collaborations, we believe that this product can act as the leading force for this category," explained Clemente Cebrián, co-founder of El Ganso.
The brand plans to expand its scent offering for its women's fragrance division once the two inaugural perfumes have consolidated the market.
"Prospects are high, not only financially but also for building our brand which is very important to us," mentioned Cebrián.
El Ganso launched its first men's fragrances at the end of 2018, a line of business that has brought successful results, not only to the fashion brand but also to its partner, Perfumes y Diseño.
The Spanish company that specializes in the development and distribution of fragrances underlined how its milestone for the past year has been to strengthen its perfume line.
"Its continued growth has been reinforced in 2021 with the success of Limoncello Season's sales," explained the company, referring to the latest launch in the men's fragrance section.
Led by Pedro Trólez, Perfumes y Diseño closed the last fiscal year with a turnover of €65 million representing an increase of 16% in sales compared to 2019, record-breaking for the company.
On the other hand, El Ganso ended the 2021 financial year with a year-on-year growth in turnover of 20% reaching €55 million. For this 2022, the label plans on imitating last year's feat and surpass its 2019 figures.
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