De Rigo Vision opens new subsidiary in Australia

By

Laura Galbiati

Translated by
Nicola Mira

Published
Sep 1, 2016

Italian eyewear specialist De Rigo Vision is going ahead with its strategy of directly handling the Asia Pacific region and its expansion there, and has opened a subsidiary in Australia. The group recently opened headquarters also in Germany and the Middle East, and announced last June the creation of the De Rigo REM company in the USA.

De Rigo Vision Australia is located in the Sydney metropolitan area, New South Wales, and was created with the objective of doing business directly in a booming market such as Australia. The subsidiary will distribute the sunglasses and eyeglasses collections of De Rigo Vision's own and licensed brands, offering a wide range of products and guaranteeing an attentive, swift response to the requirements of local customers. The new commercial organisation will take care of sales and of after-sales assistance and support services in the area.
 
"Australia is a key market for consolidating our Asia Pacific position, one of the most dynamic economies in the area, with extraordinary potential," stated Michele Aracri, the CEO of De Rigo Vision Ltd. "This investment is another step forward along the De Rigo group's wholesale growth path."

The Australian subsidiary's opening is expected by De Rigo Vision to boost the group's growth in the Asia Pacific region, and to strengthen the commercial synergy with the group's other subsidiaries in the area, Japan, China and Hong Kong. The latter in particular acts as commercial hub for the entire network of wholesalers taking care of the distribution of the group's brands in the area.
 
Thanks to De Rigo Vision's extensive network of wholesalers, the group's products are currently available in about 80 countries, chiefly in Europe, Asia and the Americas, through 15 companies and over 100 independent distributors. De Rigo Vision is a major player in optical retailing and owns the chains General Optica (Spain), Mais Optica (Portugal) and Opmar Optik (Turkey), and also has a stake in Boots Opticians (UK).