Translated by
Nicola Mira
Jun 1, 2020
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Copenhagen Fashion Week to be held in physical format on August 9-12

Translated by
Nicola Mira
Jun 1, 2020

The Copenhagen Fashion Week has confirmed it will be business as usual. The event’s summer edition will still be staged in August, introducing the Spring/Summer 2021 collections, although it has been pushed back by a few days, and will be held on August 9-12, and not on August 4-7 as originally announced. According to a press release issued by the organisers on May 28, the decision reflects the agreement that was reached between the Copenhagen Fashion Week and the CIFF and Revolver trade shows. The Danish textile and apparel industry associations, Dansk Fashion & Textile (DM&T) and Wear, have also commented on the news.

Copenhagen Fashion Week

“Fortunately, Denmark as a whole is starting to get back to normal much more rapidly than forecast, enabling us to stage the Copenhagen Fashion Week on dates that are very close to those initially chosen. Of course, all our initiatives will be carried out in strict compliance with safety regulations,” said Cecilie Thorsmark, the fashion week’s CEO.

The easing of lockdown measures in the Scandinavian country is progressing smoothly enough that it will be possible to stage the event in physical format. In parallel, the CIFF and Revolver trade shows will also be held in the usual fashion. The organisers considered various alternative dates, in case the event had to be postponed, but they underlined that the issues of “health protection and industry preservation” weighed most in the balance.

“We received huge support from the Scandinavian fashion industry,” said Thorsmark, who added that “the Copenhagen Fashion Week is a unique, essential platform for the promotion of our industry’s sales and exports, as well as for international collaborations. Sticking to the August dates is a decisive advantage in this respect.”

A revised, upgraded format

The Copenhagen Fashion Week’s official calendar has not been published yet, but all the regulars are expected to feature in it, like Cecilie Bahnsen with its lush romantic dresses, Helmstedt with its profusion of colours, media-savvy label Ganni and Norwegian label Holzweiler. Others, like Stine Goya, have announced they will give physical catwalk shows a miss, taking the opportunity to explore new presentation formats and communication styles. The next fashion weeks in London, Paris and Milan have instead all opted for a digital format. An online platform will also be operational during the Copenhagen event, but no details are yet available. Similarly, the Revolver show recently announced it is collaborating with B2B sales platform Traede, to launch a digital showroom catering to fashion labels, buyers and the media.

The Copenhagen Fashion Week is also set to continue to support projects promoting increased environmental sustainability. The projects selected have been revealed at the event’s last winter edition, as part of its 2020-22 action plan. Specifically, the Copenhagen Fashion Week wants to adopt a zero-waste policy and reduce its environmental impact by 50%. It also underlined its intention of becoming “a platform for change within the industry, rather than remaining a traditional event.” A few days ago, the Copenhagen Fashion Week signed Dries Van Noten's open letter to the fashion industry, in which a number of designers and industry figures asked for an adjustment to collection seasonality and for a change of the pace the sector has been governed by until now.

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