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Published
Jan 8, 2015
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Connected: Under Armour teams up with HTC

Published
Jan 8, 2015

Under Armour is bolstering its connected items.

The American kit supplier has signed a strategic partnership with HTC. The mobile manufacturer will thus create a series of products compatible with the Under Armour applications.

Photo: Under Armour


In November 2013, Under Armour acquired MapMyFitness, the specialist of mobile apps for runners, cyclists and other fitness gurus for 150 million dollars (100 million pounds).

As a reminder, for its part Nike has been working with Apple since 2006.   
 

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