Chase & Status, Reebok team up for music-inspired installation at Selfridges

English drum and bass band Chase & Status has linked with sports brand Reebok for a Selfridges installation which pays tribute to music's rave culture.
Selfredges

Titled "Super Sharp Reloaded", the installation will be located on the third floor of the department store's Women's Designer Studio and is set to launch on August 9, marking the musical duo's 15th anniversary.

Drawing inspiration from jungle music and its influence on fashion, which hit its stride in the mid-to-late Nineties, the space will be accompanied by a special soundtrack influenced by the Nineties sound, which will be played in the background.

Band member Saul Milton will also display his personal collection of vintage Moschino items at the Selfridges showcase. Vintage sellers such as Wavey Garms, Jazzy Badger, Serotonin Vintage and Nothing Special will also show and sell their items from the era.

Taking to Instagram to announce the installation, Chase & Status said the Selfridges showcase serves to celebrate "Jungle; our culture and educates a new audience on the music and fashion of that time, one that is now more relevant than ever influencing a new subculture of vintage designer enthusiasts.

"‘The queue was the catwalk'.... I'm very excited to announce ‘Super Sharp Reloaded', a 2nd installation which will be held at Selfridges from myself (Saul) & @tory_turk. We're proud to be partnering with @reebokclassicsuk & our installation will feature a display of my garms plus pop up shops with exclusive pieces that have taken inspiration from my collection from the likes of @waveygarms @jazzybadger @nothing_special & @serotoninvintage/@194local Rudeboy culture & rave culture has been & still is a massive part of my life.

"Having collected & coveted Moschino all these years it's exciting to have the opportunity to give a subculture's roots a nod through a cultural display in a space as iconic as @theofficialselfridges. Super Sharp Reloaded at Selfridges is a continued collaboration with @lcflondon_, that celebrates Jungle; our culture and educates a new audience on the music and fashion of that time, one that is now more relevant than ever influencing a new subculture of vintage designer enthusiasts. Come & check it on the 3rd floor from the 9th Aug," the group concluded.

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