Jun 8, 2022
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Boots to freeze prices on own-label beauty essentials

Jun 8, 2022

UK health & beauty retail giant Boots is to freeze prices on more than 1,500 products as consumers continue to face higher costs.


The retailer is to lock-in prices on popular essential items under the Boots own-label lines until at least the end of the year. 

Boots said its private label portfolio contains more than 11,000 products, includes 100 lines priced £1 or less, with 1,000 products priced at £2 or under.

Steve Ager, chief customer and commercial officer for Boots UK, said: “We always try to offer great value and the best price for our customers. In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials.

“We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”

The announcement comes as retailers continue to promote price-saving schemes as inflation and costs continue to rise. Rival UK retailer Superdrug has launched a ‘Shop Smart’ campaign in partnership with poverty campaigner and activist Jack Monroe, to help customers navigate the growing cost of living crisis.

With Superdrug saying 80% of its customers have admitted the need to switch to cheaper brands, it’s adding a further 30 products to its ‘Price Freeze Promise’, a commitment to freeze the prices of 130 everyday essential items across personal care, beauty and healthcare, “to reassure customers that Own Brand prices won’t increase for at least a year”.

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