Australia’s Lorna Jane signs deal with Debenhams

By

Barbara Santamaria

Published
Oct 3, 2016

Australian activewear brand Lorna Jane has signed a partnership with Debenhams to open six concession stores in flagship stores in Oxford Street, Birmingham, Sheffield, Manchester, Liverpool One and Glasgow.

The shop-in-shops will offer the brand’s fashion and fitness collections including leggings, crop and tank tops, sports bras, jackets, hoodies, shorts and accessories – all featuring leading technology, expert craftsmanship and performance fabrics.

Lorna Jane is a brand founded 26 years ago in Queensland, Australia by British-born fitness guru Lorna Jane Clarkson. It has a network of over 200 stores worldwide and introduces ranges of 80-100 new styles every month.

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The first concession will open on October 5 in Debenhams Oxford Street, and the collection will be available on the retailer’s online store from October.

Lorna Jane Clarkson, Founder of Lorna Jane said, “As our UK expansion continues, we are very excited to bring Lorna Jane to Debenhams. The regional flagships are great environments for customers to discover the Lorna Jane brand and learn more about our Active Living Philosophy.”

Director of External Business, Sarah Savva says, “Lorna Jane is a hugely credible brand in the feminine sports and leisure market.  Introducing performance quality activewear with such a strong brand identity will undoubtedly be a compelling offer for our customer.”   
 
“Appetite for athleisure apparel from our customer continues to be strong and by introducing Lorna Jane, along with a selection of complementary brands including; Bonds; Puma; Under Armour; Shock Absorber; and Skechers Debenhams’ has a strong branded category,” she added.