Aerosoles expands into men's footwear with Orly
Global footwear brand Aerosoles announced on Friday its expansion into men’s footwear via a new licensing agreement with Orly Corporation.
Under the new agreement, Aerosoles will expand into men's slippers, men's and ladies flip flops, hanging footwear, men's socks, as well as roller skates for men, women and youth. In particular, the collection will offer a fresh and contemporary feel rooted in comfort.
The first collections are scheduled to be launched in summer 2023 and will be available at Nordstrom, Macy's and other major department and specialty stores to follow. Men's and ladies flip flops, socks and slippers will retail from $20 to $50, while roller skates will range from $80 to $150.
"This is an exciting time for Aerosoles and we are thrilled to be working with one of the best-in-class companies to further provide a comprehensive product offering to our consumers,” said Alen Mamrout, president and CEO of American Exchange Group.
“As a global lifestyle brand, we are committed to showcasing a cohesive retail presentation, with a wide variety of products for men, women and youth. This is the first licensing partner we have signed since the acquisition and we look forward to partnering with Orly to utilize their expertise, capabilities and expand our consumer base.”
In January, American Exchange Group acquired the assets of luxury comfort footwear brand, Aerosoles. The brand first filed for Chapter 11 bankruptcy protection and reorganization in September 2017.
As part of the acquisition, American Exchange Group said it aimed to elevate Aerosoles mission for broader commercial opportunities in distribution, as well as shared plans to add additional categories to Aerosoles to drive significant growth opportunities.
"Orly is thrilled to include Aerosoles into our diverse portfolio of brands. Our company has a longstanding history of private branding for comfort driven products, so we are very excited to have the opportunity to partner with an internationally recognized brand like Aerosoles, known for their comfort, style and innovation,” added Albert Antebi, founder and CEO of Orly.
“Our main mission is to consistently deliver trend right and comfortable designs to our customers. To further build our business, we will leverage our brand equity, dominant position in fashion-forward footwear, and industry-leading design team expand upon Aerosoles' style and offerings.”
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