145,000 visitors attend LVMH Group's 'Les Journées Particulières'

Across 53 venues and three days, 'Les Journées Particulières' saw 145,000 visitors take part in its third edition. The annual event, helmed by LVMH Group, is designed to showcase the savoir-faire and origins of the group's maisons.


Screen shot from the LVMH Group website - LVMH Group

Taking place May 20-22, more members of the public went behind the scenes to experience the design process of LVMH couture, leather goods, jewellery, watchmaking, perfume and wines and spirits.

Viewings took place throughout France - Paris, Champagne, Bordeaux and Cognac - and in Italy, Switzerland, Spain, Poland and the United Kingdom.

Visitors also got involved in masterclasses and workshops, and watch animated activities put on by labels from the LVMH fold including Christian Dior, Louis Vuitton and Berluti.

"Les Journées Particulières were once again an opportunity for the group to highlight the richness and diversity of creativity, craftsmanship and savoir-faire at its Maisons," said Antoine Arnault, CEO of Berluti, in a statement. 

"They enabled us to demonstrate to the public both the beauty of these crafts and how essential they are for the world of tomorrow. I would like to warmly thank our artisans for having shared their passion with all of our visitors."

The LVMH Group portfolio also includes Givenchy, Guerlain, Loewe, Moët & Chandon and De Beers Diamond Jewellery.

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