May 10, 2016
& Other Stories announces leather collection with Zana Bayne
May 10, 2016
The designer, famous for her bondage-style harnesses loved by Beyoncé, took to Instagram to share the good news with her 78,000 followers. A photo that showed herself and Co-creative Director Todd Pendu picking out samples was accompanied by a caption explaining that the pair have secretly been traveling to Stockholm to work with the brand on the project over the last eight months.
The collection comprises 30 pieces and feature something for all budgets, including a $29 leather choker and a $245 bustier. An image shared on Instagram by & Other Stories revealed a skin-tight burgundy leather bustier with a silver buckle.
"We set out to create a leather collection for modern women, juxtaposing the hard and soft throughout; taking pieces such as the leather harness out of its connotations and making it an elegant accessory for layering over any wardrobe in all types of occasions," Bayne told the site.
Founded in 2009, Zana Bayne has become known in the industry for its high fashion approach to S&M and bondage-themed attire, but also offers a full range of skirts, shoes, hats, belts and handbags, as well as menswear.
& Other Stories falls under the H&M label but takes a more Scandinavian, minimalistic approach to design. The brand has become known for its bold advertising strategies, including a headline-grabbing lingerie campaign last December titled 'For Women, By Women', which featured un-airbrushed models with underarm hair, tattoos and scars.
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