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Published
Apr 22, 2016
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​BPI USA President Patrice Béliard steps down

Published
Apr 22, 2016

Shiseido Americas announced on Friday that Patrice Béliard, President of the US division of Beauté Prestige International, will be leaving the business on June 30th to pursue other international opportunities.


Patrice Béliard - LinkedIn


“Patrice has made countless contributions to BPI over the course of his 16 years with the company, the last five here in the U.S.,” said Marc Rey, President & CEO of Shiseido Americas of the executive, who joined Shiseido in 2000.

“He was instrumental in transforming the face of BPI USA by doubling the size of the business over the course of just three years, and bringing new business on board, including Burberry and Ferragamo. Patrice’s vision and leadership have laid a strong foundation for years to come.”

Béliard assumed the position of President of Beauté Prestige International USA in 2011 after holding a number of successive positions at the same company, including General Manager of BPI’s Italian subsidiary and Regional Sales Manager for BPI Miami.

Patrice Béliard said: “I am grateful to have had the opportunity to work alongside such creative and talented professionals for so many years. I am confident that the BPI team will continue to make a lasting impact on the industry.”

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