Swedish-American actor Joel Kinnaman is set to front Björn Borg’s 2020 campaigns as part of a long-term collaboration geared towards highlighting the benefits of working out. His first campaign will launch in January.

British soccer outfitter Umbro has teamed up with New York City-based creative agency Coral Studios for a capsule collection debuting at Art Basel in Miami.

The sportswear brand has announced the launch of a plant-based running shoe. The result of three years of research, the Forever Floatride Grow supports the brand’s objective to reduce the use of petroleum-based plastics.

The quirky Italian streetwear label is busy on the retail front, and has opened a first monobrand store in London and two more in China, as well as a pop up in Italy.

The outdoor brand announced that Patrick Nebiolo, former managing director of Woolwich Inc., will join the company as CEO, and will invest an undisclosed amount in the brand. 

Norwegian outdoor brand Norrøna is set to open its third global flagship in the SoHo neighborhood on December 6. 

Founded in 2010, the independent Swiss brand, which is experiencing rapid growth and expanding its operations, announced on Saturday that it has brought tennis star Roger Federer on board as part of its team. 

In a move that shouldn't really come as a surprise given the direction the company has been going in, Sports Direct on Monday announced that it would rebrand itself as Frasers Group.

The Japanese sportswear group has a new EMEA CEO. Unbehaun, former general manager of Haglöfs, has taken over from Alistair Cameron, who had been in charge of Asics’s business in the region for over 10 years.

The Boardriders-owned surf and snowboard brand is taking aim at urbanites seeking "micro-adventures" in the great outdoors with a new line set to launch in Europe for Fall/Winter 2020.