Luxury concept store The Shop at Bluebird has opened its much-anticipated new flagship location with a debut on London’s Floral Street, just down the road from the street’s most famous tenant, Paul Smith.
50m is the name of a new experimental London concept store that’s aiming to shake up the young designer fashion market in the city with a co-operative approach that will also include social and mentoring elements.
Victoria Beckham gave a sneak peek into her limited edition collection in conjunction with Reebok at an event in LA late last week, alongside Reebok brand ambassador Shaquille O’Neal, who she says inspired her designs.
British fashion brands like Victoria Beckham, Vivienne Westwood and Wool and the Gang are set to benefit from an advertising campaign running across three major Chinese and Hong Kong e-tailers next week.
She has cracked the world of high fashion, and now Victoria Beckham has the beauty industry in her sights.The designer has revealed that she has a skincare line in the works, in addition to developing her own fragrance.