Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
Perfect Corps.’ makeup try-on app picked up Google Play’s “Editors’ Choice” approval this Wednesday, along with selfie editing app YouCam Perfect, cementing AR and AI technology’s position in the beauty industry.
Amazon Registry Services has launched a new .Bot platform and has partnered with Automat on Beauty.bot, an artificial intelligence-powered conversational messaging platform custom tailored for the beauty industry.
Net-A-Porter is expanding its content creation to meet customer demand for more and more frequent stories with the launch of Porter Digital, an online platform delivering daily editorial content in four languages.
Instagram has come to look more like rival Snapchat after copying some of its features, but marketers say Snapchat’s younger audience and safeguards against poor placement drive enthusiasm for ads on the smaller app.
Unilever , one of the world’s biggest spenders on advertising, has threatened to pull ads from digital platforms such as Facebook and Google if they “create division” in society or fail to protect children.
A fashion show inspired by the #MeToo social media campaign aimed at exposing sexual misconduct across the United States opened on Friday in New York with models sporting angel wings handcuffed to men in pig masks.
Patagonia launches a digital platform for environmental activism, compared by founder Yvon Chouinard to an online dating site. Patagonia Action Works links activists to environmental causes, petitions and volunteering.
The New York-based cosmetics company has created an online augmented reality try-on service for its CoverGirl brand, allowing consumers to experiment with full makeup looks without having to download an app.
Co-founders, model Kristina Romanova, and singer-songwriter and lawyer Antoniette Costa, launched the foundation this Tuesday, unveiling a global platform that seeks to tackle sexual harassment in the fashion industry.