Asics has launched a new product line called Hypergel with Steve Aoki which will debut exclusively at Foot Locker. The line mixes a street style aesthetic with Asics' standard performance gel technology.
Eos Products has launched its first cross-category collection. Eos Aqua is a six-piece skincare and lip care collection using ingredients and textural packaging influenced by water and marine botanicals.
Sustainable footwear brand Allbirds has launched a new collection of sneakers made from a textile derived from eucalyptus tree pulp. The Tree Collection is naturally moisture wicking and reduces water use by 95%.
Size-inclusive brand Simply Be has relaunched and unveiled a rebranding that is specifically targeted at US consumers. The brand will depart from the catalog model in favor of bringing its story to life through digital.