While Giorgio Armani called for reflection, Prada announced that two handbags from the collection will be available for sale right after the show and Ennio Capasa, of Costume National, is steadfastly against all this marketing.
Floral embroidery, bird brooches and rich velvet materials added a touch of romance at Milan Fashion Week on Thursday with Italian designer Luisa Beccaria presenting a soft, feminine womenswear collection.
Prada's answer to stagnating sales was unveiled on Thursday with a handbag-heavy Fall-Winter collection that the company's executives hopes will mark a revival in the fortunes of the fashion heavyweight's flagging fortunes.
Felipe Varela made a stunning comeback to his native Madrid this week with a daring collection that mixed peekaboo and plunging necklines with metal and Swarovski -- but in his trademark impeccable style.
Six days of catwalk shows began in Milan on Wednesday with Italian luxury brands Gucci, Fay and Roberto Cavalli among the first to show the creations their designers hope will fill women's wardrobes next winter.
Gucci's reinvention of womenswear's hottest megabrand continued Wednesday as designer Alessandro Michele tweaked his hugely successful androgynous, anti-fashion recipe with dashes of street art and grunge.
Italy's MSGM has invited the audience 'to not post any images of the show on social media'. While Marcelo Burlon County of Milan has cancelled its presentation, to be replaced by a video sent to journalists.