Adidas is definitely on a roll, having recruited the 21-year-old superstar model as brand ambassador. The partnership is part of a recent spate of powerhouse celebrity collabs engineered by the German sportswear giant.
Athletics must expand its range of sponsors beyond sport shoe and clothing makers as it seeks to grow sport nationally and internationally, the president of USA Track & Field (USATF) said in an interview with Reuters.
Lacoste has named Novak Djokovic its new brand ambassador with the tennis star to wear the label on and off the court. The brand has created a Djokovic line and ad campaign starring him alongside the brand's founder.