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Published
May 30, 2017
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UK brand Lottie London to arrive at Ulta

Published
May 30, 2017

The low-priced British cosmetics line will be available at Ulta starting June 8. The brand calls itself “selfie-ready” and recently made its American debut with the launch of a U.S. website in January.


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Lottie London launched in 2014 with a line of makeup brushes at British drugstore chain Superdrug. The brand’s current offerings now includes on-trend items like rainbow highlighters, matte liquid lipsticks, color correctors and palettes with names like “Believe In Your #Selfie.” The brand also works with many beauty bloggers, posting reviews from popular YouTube channels on its website.
 
The 45-piece collection will be available at Ulta stores and online starting June 8. Prices for the Lottie London line start at $4.49 for its eyeliner pencil, with a brush set retailing for $25.

The mass beauty retailer has also recently added another British brand to its lineup. British beauty blogger Zoe Sugg’s Zoella line of skincare and cosmetics will arrive at Ulta in June. The chain also recently announced it would begin a trial launch of budget cosmetics brand E.l.f.
 
Even as many U.S. mass retail chains continue to struggle, Ulta has continued to report strong profits. In its most recent quarter, the beauty chain reported a nearly 40 percent increase in profits to $128.2 million.
 
Founded in 1990, Ulta currently has more than 900 stores across the United States. The company says its plans to open another 100 stores by the end of the year. 
 

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