Paul Smith paints iconic pink wall rainbow to celebrate Pride

By

Emily Jensen

Published
Jun 1, 2017

The iconic pink wall of the fashion brand’s Melrose location has gotten a makeover. To celebrate LGBTQ pride, Paul Smith has partnered with Instagram to give its West Hollywood store a coat of rainbow paint. 

 
Paul Smith’s West Hollywood location on Melrose Avenue has been an Instagram magnet with its bubblegum pink wall. Now the British fashion label has joined the social media platform’s initiative to convert public spaces into symbols of LGBTQ pride.
 
Paul Smith unveiled the rainbow mural on Wednesday and visitors and members of the LGBTQ community to post images to Instagram in front of the new wall to celebrate Pride. Musicians Tegan and Sara, beauty blogger Patrick Starrr and stylist and reality TV star Brad Goreski all posed in front of the rainbow mural.

The Paul Smith rainbow wall is the first of series of murals that Instagram will help create for Pride. The Melrose store will remain rainbow-hued until the end of the Los Angeles Pride festival on June 10 and 11.
 
Following the unveiling of the Paul Smith wall, the social media platform will collaborate on rainbow murals in cities like London, Cleveland and Madrid. Instagram has also created a special rainbow stick to celebrate Pride and asks users to post images using #pride2017.