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Published
Jun 1, 2017
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Maxwell named brand ambassador for Hue for Every Man

Published
Jun 1, 2017

Singer Maxwell has been named the new brand ambassador for Hue for Every Man men's grooming and skincare products for men of all skin types.

@hueforeveryman - Instagram


Hue for Every Man products currently include a men's shave therapy and an awakening mist, as well as hair care products including shampoo, conditioner and pomade. The products use natural botanicals that are specifically suited for men of all skin types.

Hue for Every Man targets the multicultural and polycultural demographic which until recently had limited natural product choices for personal grooming and skincare.

According to current Nielson Pop-Facts analysis, multicultural consumers are the fastest growing segment in the US. The segment already consists of 120 million people in the US and is increasing 2.3 million per year.

Hue's founders Jessica Estrada and Kyle Frazier aim to harness this growth market by offering a universal product line for men of all hues and skin types.

Maxwell is a three time Grammy winning R&B and Soul singer who speaks to the multicultural and polycultural demographic. Born in New York himself, Maxwell's mother is Haitian and his father is Puerto Rican.

In addition to representing the future of multiculturalism, Hue is also celebrating Maxwell's involvement in Artists for Peace and Justice. The philanthropic organization helps improve quality of life in Haiti. Hue recognizes philanthropy as a core value of its brand and consumers.

Hue is currently available online through the company website as well as at over 100 premium men's barbershops and apothecaries globally. Price points for the Hue for Every Man assortment range from $22 to $37.50. 
 

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