Jonathan Saunders appointed Creative Director of Diane von Furstenberg

There's a surprise new twist in the fashion creatives' market. Scottish designer Jonathan Saunders seemed to be heading for Dior, after closing down his eponymous brand, but has now been appointed Creative Director of US fashion label Diane von Furstenberg.



The designer will be in charge of the brand's global creative direction, replacing Michel Herz, who was active in the role for two years. "Jonathan's passion for colour and prints, his effortless design flair and his ability for making women more beautiful make him the perfect designer to lead the Diane von Furstenberg brand," said Diane von Furstenberg.

The latter was recently ranked by US magazine Forbes in 75th place among the world's most powerful women. Her fashion label will celebrate its 45th anniversary next year. "I couldn't imagine choosing a smarter, more hip designer, and I'm keen to see him shine in this role," she added.

The Scottish designer shared her enthusiasm, declaring he is "delighted about this new chapter, since the spirit in which the brand was founded remains incredibly relevant nowadays. Diane has a capacity for connecting deeply with women, and I'm very excited to be working with [Diane von Furstenberg's CEO] Paolo Rica."

Jonathan Saunders is a graduate of London's prestigious Central Saint Martins design school. He made a name for himself after launching his own brand in 2003, and winning over fans like Michelle Obama, Kate Middleton and British Prime Minister David Cameron's wife Samantha. He also collaborated with The Rug Company, and worked as a consultant for several fashion brands.

Translated by Nicola Mira

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