Guess creates Dare fragrance for men

Retail and apparel brand Guess has created Dare, a new fragrance for men, which was feted last night at a Hollywood-glamour launch party, as widely reported in the fashion press.

The launch party took place at Ysabel in West Hollywood, where models Hailey Baldwin and Charlotte McKinney donned denim and mingled with guests to celebrate the jeans brand's latest olfactory creation.

The new scent, which blends fresh citrus with woody undertones, follows on the heels of the brand's women's fragrance, Double Dare, released in September. The bottle features a gunmetal cap and screws holding down an engraved metal plaque sporting the Guess logo. 

Dare for Men comes in three eau de toilette sizes: 30ml for $39, 50ml for $49 and 100ml for $65. It is now available at Guess stores, department stores and select perfumeries.