GSI Commerce Inc., a leading provider of e-commerce and interactive marketing solutions, has signed a multiyear agreement to provide leading fashion design house Donna Karan International Inc. with comprehensive operational e-commerce services for its direct-to-consumer Web business.

DKNY Fall 2010 Ad Campaign

Under the agreement, GSI will provide Donna Karan International with multiple e-commerce services from its full suite of innovative, modular offerings, including customer care fulfillment, order management, inventory management and payment processing services.

Donna Karan International will participate in ShipQuikSM, GSI's proprietary package-delivery program that accelerates package delivery to consumers. They will also use GSI Commerce ExchangeTM, a suite of scalable, on-demand infrastructure solutions providing robust order management and inventory management capabilities, as well as globalised payments, taxation, and fraud prevention services.

One of the most recognised design houses in American fashion, Donna Karan International sells its products through a worldwide network of free-standing stores, department stores, and specialty stores. Donna Karan International is headquartered in New York.

"It is an honor for us to partner with Donna Karan International to provide key operational support for their direct-to-consumer business," said Damon Mintzer, executive vice president of sales for GSI. "It's particularly important for apparel and luxury brands to deliver a compelling consumer experience that properly reflects their brand with every customer interaction. We look forward to helping Donna Karan International achieve this as they accelerate their online strategy."