Acne Studios advocates diversity in new campaign

For its Face Motif autumn-winter 2017 collection, Acne Studios is celebrating the contemporary family. The tone has been set with the recruiting of American same-sex parents Kordale Lewis and Kaleb Anthony, who hail from Atlanta, and are better known on Instagram as Kordale N Kaleb.

A campaign visual by Acne Studios dedicated to its Face Motif line - Acne Studios/ Inez and Vinoodh

"I've carried this idea of family in me for a long time. Actually, since the creation of Acne Studios as a collective, we started to consider ourselves like a family. So, I wanted to pay hommage to all of today's families, without any distinction -- that's how we found Kordale and Kaleb and their family," explained Jonny Johansson, creative director of the brand. 

The two fathers,  Kordale Lewis and Kaleb Anthony, and their four children (Desmiray, Maliyah, Kaleb Jr, Kordale Jr) have shared with humour daily moments of their family life on Instagram since 2014, and are followed by close to 180,000 people on social media.

The new campaign was shot by photographic-duo Inez and Vinoodh. The family are posed in a New York hotel room dressed in the label's clothes. The Face Motif line, launch several seasons ago, proposes basic pieces stamped in a signature patch representing an emoji face with a neutral expression. 

For autumn-winter 2017, the line has been developed around two main motifs -- plain and stripes, and is comprised of t-shirts, shirts, sweater, pants and other similar pieces for men, women and children.  

The campaign is being launched in New York, Hong Kong, Paris, Milan, San Francisco, Berlin and Hambourg, and collection pieces are available in Acne Studios boutiques, as well as online.

Translated by Benjamin Fitzgerald

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